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Portfolio · work, not logos

Built from zero. On purpose.

No borrowed logos. Real companies built end to end. Click through; they’re live.

A narrator performs with his whole body inside a recording booth while a teal ribbon of sound wave spools out through the glass and becomes a strip of film frames, an engineer leaning in to listen

CineSonic Productions

A premium audiobook and audio-drama studio: 100% human narration, sold direct to listeners.

Brand · Full platform build · Copy · SEO
cinesonicproductions.com →
A beach inspector in rolled trousers plants a plain flag on a clean shoreline at sunset while a lifeguard watches from a striped tower

Certified Best Beaches

A multilingual directory of Blue Flag certified beaches and the towns behind them.

Data architecture · Multi-region SEO · Design
certifiedbestbeaches.com →
A copper-goods shop interior: shelves of coils, cups and rings, a shopkeeper sliding a ribbon-tied parcel to a customer, a cloudbuster of copper pipes on a base, and a listening nook where a customer in headphones faces his own large shadow

intheGno

A wellness and esoterica storefront with end-to-end e-commerce. Paid-social results: publishing here as they land.

Brand world · E-commerce · Copy
beinthegno.com →
A man with a knowing smile spreads both hands mid-story between a boom-mounted ribbon microphone and a vintage film camera on a tripod, typewriter at his side, a vermilion lamp above

Daniel (not Day) Lewis

The founder's personal site and content brand: narrator, writer, builder, on camera.

Brand · Site · Content engine
danielnotdaylewis.com →
A ring of neighbors holding hands encircles a small lakeside village of gabled houses, one neighbor in a vermilion coat striding in to close the last gap in the circle

Protect Liverpool NY

A civic advocacy platform for a lakeside village that wanted its voice back: campaigns, petitions, receipts.

Brand · Site · Campaign strategy
protectliverpoolny.org →
The ecosystem · one person, machine hands

The four above are the storefronts. Here’s the rest of the machine shop.

All of it designed, coded, written, and shipped by one human directing machines.

  • VibeWriter

    In-house CMS running the blogs for five brands: SEO tooling, scheduling, draft preview.

  • MilkshakeOS

    A full company OS: people, contracts, e-signatures, royalty math.

  • The CineSonic store + web player

    DRM-free audiobook commerce with watermarked delivery and a cross-device player.

  • The content engine

    A research-to-publish pipeline with a human gate on every send.

The agency years · notes from the road

Client sites where I wrote every word on the page.

From my agency years writing for contractors: every word on all three, and more of the design than my job title said.

Agency-era build 01 · Texas roofing co.
A Texas roofer hammers a vermilion shingle line on a low ranch house under a huge two-tone sky, a water tower and a longhorn at the fence line

brinkmannquality.com →

Agency-era build 02 · Capital-region design-build
A capital-region builder lays teal slate on a rowhouse roof with a vermilion chalk line snapped across it, brick rowhouses and street trees below

milcondesignandbuild.com →

Agency-era build 03 · Kitchen & bath design-build
A kitchen split down the middle mid-remodel: dingy gray-and-ochre cabinets on the left, clean teal cabinets on the right, one worker lifting a new door into place and another laying checkerboard tile, a vermilion level on the counter

elementkb.com →

The red pen · how those words got made

AI can write. It can’t be you.

Same trade as the three above. Cold AI draft, the red pen, then the rewrite built from two hours with the owner. Watch.

▸ The brief we typed

“Homepage copy for a roofing company. GAF Master Elite certified, family-owned, 20+ years in business. Make homeowners trust us.”

← grammatically perfect. belongs to nobody. grade it →
▸ AI · generated, cold2.4s

A Roof You Can Trust, From a Team That Cares

Protecting local homes for over 20 years with quality craftsmanship, honest pricing, and roofs that are built to last.

Quality Craftsmanship. We treat every home like it’s our own, using premium materials on every single job.

Honest, Upfront Pricing. No hidden fees, no surprises. You’ll know what your project costs before we set foot on your roof.

Local & Family-Owned. We live here too. When your neighbors need a roofer, they call the company whose trucks they see around town.

As a GAF Master Elite® certified contractor, a distinction earned by fewer than 2% of roofers in North America, we combine old-fashioned service with industry-leading warranties. From minor repairs to full replacements, we’ve got you covered.

[ Get Your Free Estimate ]

Same brief. Same five seconds of AI. The difference is the only thing worth paying for.

A red editor's pencil frozen mid-stroke through a line of abstract gray cursive scribble, the line above already struck through with a circled check beside it
Exhibit zero · this site

The strangest piece in this portfolio is the one you’re standing in.

Living proof: this fucking website. Every image on it was made with AI and none of it looks like it, and the whole thing was built by one person with machine hands. You’re standing in the product demo.

The policy behind every image: no AI imagery unless the subject is proprietary to your company. Everything else gets a real human decade, a real art style, an emotion, and one message. And when your camera roll has the real thing, the camera roll wins. Real above all.

The house style is a three-ancestor hybrid, 1958 to 1964: Olivetti’s Milan, Madison Avenue’s golden age, and the laboratory’s plates. No averaging engine would ever choose ancestors and check the history. That took the exact research, hybridization, and discernment you’d be paying for, performed on ourselves, in public. (The full nerd-out lives on the FAQ page.)

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An artist's hand painting the upper half of a poster on an easel while small plotter machines fill in the flat lower panels, one plotter paused by a raised vermilion flag
The same robot subject redrawn flat in the house style with halftone texture and a single vermilion accent, surrounded by diagram panels