Six services and one coaching program. AI does the grunt work; a human with taste signs off. Custom quotes only.
Every service below serves one of those two jobs. Anything that served neither got cut, which is how eleven became six.
Meta automated the boring half. The one question it can’t answer: is this any good? That’s the seat we sell. (Why do Super Bowl ads try to be funny? Funny sells.)
We set the angles, write the briefs, and call the kills. Your people execute the video. The static ads we just make.
Creative Direction, plus we produce it: [N] hero concepts a month and teardown rewrites.
Everything above, deeper in. The reason the slot cap is real.
Ad spend is separate: the platform bills you directly, our fee is the brain on top.
The dare: send an ad you’re running. We’ll rewrite it, free. Fix it with us or without us.
Three client slots, max. When I’m full, I’m full.
The algorithm does the targeting now. The one question it cannot answer is whether the ad is any good. That judgment is the seat we sell: the angles, the scripts, and the last word on what deserves budget.
A site built from who you actually are, with the words written before the design, not poured in after. Hand-built, fast, and yours outright: code, content, accounts.
Two scoreboards now: ranking on Google, and being the answer the AI engines give when somebody asks for what you sell. We work both, and report in plain English.
The whole pipeline, owned by you: flows that sound like a person, campaigns people open, and cold outreach researched enough that it earns a reply instead of a report button.
Day-to-day presence with an actual point of view, earned rather than bought. The machine keeps the cadence; a human decides what is funny, what is worth replying to, and what should never be posted. And if you want to be the face of it yourself, AF Creator coaching lives in here too.
Authentic as fuck, on camera and on the page. We dig your real voice out from under years of professional camouflage, then do reps on the actual stuff you publish: posts, scripts, camera takes, until sounding like yourself in public is a habit instead of a gamble. For owners and founders who know they should be the face of the thing and freeze every time the light goes on.
The rest of this service we run for you. This part we teach you to run yourself, and then it is yours forever.
The periodic table already gave authenticity the symbol for gold. Au. The one tile on this page we did not have to fake.
A show for founders and executives who should be heard somewhere longer than a feed. You talk; the format, the booking, the edit and the clips are handled. Produced by CineSonic, hosted by a working actor, and never handed to a synthetic voice.
Fifteen minutes. We see if we vibe. That's the whole agenda.
If we do, you put down a small deposit. Straight talk about why: it keeps me from getting dicked over, and it means you're actually committed instead of shopping. Both of us show up serious after that.
A real human conversation, two to three hours. I ask you about your life. We shoot the shit. This is the intake interview, and it's where the whole thing is won. (Yes, it's a lot of time up front. It's also the single most important input to everything I build after.)
What we lock in before we hang up: the services you actually need, the brand and style you want, and your spice level. Blunt or gentle. Profane or clean enough for five o'clock Sunday mass. Your style does not have to be Carbonio's style; mine is mine, yours is yours. And competitors: do we name them or not? Most people say no, and honestly, we recommend no. (Me? I'm clearly built different. High-level spice. You've seen the homepage.)
Here's the corny thing that happens to be the whole strategy: there is only one of you. The poster line turned into the literal market. You are the one thing that cannot be commoditized, and by extension, neither can your business. This call is how we extract that.
You go run your business. I go build you a single page: your homepage, full design and copy, the whole style of your future site on one screen.
You come back, look at one page, and give me your tweaks. Design, copy, anything. Audiobook studios do exactly this: the narrator records the first fifteen minutes, the author approves the voice, and only then do they record the other nine hours. Same deal here.
The point is simple: no surprises. You know exactly what you're getting before I build the rest of it.
Approved concept in hand, I build the rest: the full site, the copy in your voice at your spice level, SEO wired in from day one instead of retrofitted after. You get pinged when it matters and left alone when it doesn't.
I'm not going to dick you around, so here's the fork with no menu games. Everything that comes after launch (the content, the emails, the socials, the ongoing SEO) can be done two ways.
One: I teach you. If you've got the time, I'll show you how to run all of it yourself with AI, properly, corners checked. Consultation work, and then it's yours.
Two: you don't have the time (most owners don't), and I just do it for you on a retainer.
Same fork applies to tooling. Need a CRM? I'll build you a custom one shaped to your shop, or teach you to build and run your own with Claude so you can change anything yourself in minutes. Your call, honestly priced either way.
That's it. Whichever one is actually right for you is the one I'll recommend, because the referral you send me later is worth more than the retainer you resent.
No promised rankings. Instead: named metrics, a day-zero baseline, and a monthly scoreboard in plain English.
If a needle stalls, you hear it from me before you have to ask. I’ve named too many names on this site to bullshit my own clients.
Recreations, so you know what you’re looking at. Monthly, you get the real ones, translated.
| Campaign | Spend | Purchases | ROAS |
|---|---|---|---|
| Prospecting · Advantage+ | $6,900 | 212 | 4.6x |
| Retargeting · warm traffic | $3,200 | 118 | 4.1x |
| Hook test · the funny one | $2,300 | 56 | 2.9x |
| Channel | Users | Key events |
|---|---|---|
| Organic Search | 8,140 | 512 |
| Direct | 4,410 | 236 |
| Paid Social | 3,590 | 341 |
| 2,060 | 115 |
| Top queries | Clicks | Position |
|---|---|---|
| emergency roof repair | 486 | 2.8 |
| roofing company near me | 402 | 4.1 |
| metal roof cost calculator | 288 | 6.9 |
| Ad group | CTR | Conversions |
|---|---|---|
| Hook A · ladder POV | 3.1% | 92 |
| Hook B · before and after | 2.2% | 47 |
| Hook C · founder talking | 1.4% | 25 |
| Campaign | Cost | Conversions |
|---|---|---|
| Search · emergency terms | $1,480 | 58 |
| Search · brand | $420 | 24 |
| Performance Max | $1,146 | 15 |
| Campaign | Clicks | Leads |
|---|---|---|
| Thought leadership · founder posts | 704 | 21 |
| Lead gen form · audit offer | 512 | 18 |
| Retargeting · site visitors | 160 | 3 |
| Flow | Open rate | Revenue |
|---|---|---|
| Welcome series | 62.4% | $3,180 |
| Abandoned checkout | 54.1% | $3,960 |
| Post-purchase | 47.8% | $1,800 |
Interface recreations, sample data, no affiliation. Your scoreboard runs on your real numbers.
It’s just me and machines: no payroll bloat, so I price match. Bring me the crazy number some agency quoted and I’ll come in under it. The machine’s meter is baked into your quote; no surprise “usage” line items, ever. And the first look is free: the Honest Audit, in writing, on what’s wasting your money. We’d rather tell you the truth than sell you a retainer.
