The part other agencies call upsells
Everything after launch can be done two ways, and I will recommend whichever one is actually right for you.
I'm not going to dick you around, so here is the fork with no menu games. Everything that comes after launch, the content, the emails, the socials, the ongoing SEO, can be done exactly two ways.
One: I teach you. If you've got the time, I'll show you how to run all of it yourself with AI, properly, corners checked. Consultation work, and then it's yours. Forever. No subscription to me, no hostage-taking, no login I keep in a drawer.
Two: you don't have the time. Most owners don't, and that is not a character flaw, it is a calendar. So I just do it for you on a retainer.
Same fork applies to tooling. Need a CRM? I'll build you a custom one shaped to your shop, or I'll teach you to build and run your own with Claude so you can change anything yourself in minutes. Your call, honestly priced either way.
Notice what is missing from this system: the part where I need you to pick the retainer. Agencies price the teach-you option out of existence because dependence is the product. I price them both straight, because whichever one is actually right for you is the one I'll recommend.
The referral you send me later is worth more than the retainer you resent.